Also research shows that 75% of companies recognize that it is important to merge sustainability and financial metrics in reporting. As a research will show the companies surveyed consider sustainability as crucial to their future business success (93%) and governments as their most important influence in supporting sustainability decisions (80%). Followed by an analysis of primary and secondary research exploring the perception of leading enterprises of their own role, and compare this with evidence-based reality. Then a review of the current understanding of the role of business in making the transition to a sustainable economy is offered. Initially a survey of literary consensus that evidences an unsustainable current economic model is presented in the paper. ![]() This paper aims to explore the relationship between business and a sustainable economy, and what it takes to connect the two. Yet, movement toward a sustainable economy is currently fragmented and with limited large-scale direction. ![]() ![]() A review of the literature from academia, the public sector and business itself provides key principles of “sustainable businesses”. There is a rapidly expanding body of work that describes what needs to be done by business to help build a sustainable economy.
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